UX Gravy

Accounting for design intangibles


Post modernism and user experience


Perspectives on future of design



"Being able to figure out what's going on when it's not obvious is perhaps the most fundamental advantage of intelligence." - Charles Darwin

This site is a collection of writing by Sridhar Dhulipala written over the years 2010 onwards. The thoughts are updated to reflect recent experiences and organized around themes of current interest - value of design, post modernism and digital user experiences, especially technology, and perspectives on the evolving nature of design.

coming soon | sridhar@uxgravy.com

Below are links to select older posts that are being updated. Feel free to browse on Medium.


Sridhar is a product designer by training, and a mechanical engineer. His 25-year career spans consumer marketing, information technology and non-profit sectors. Skilled at product design, product management, marketing and technology innovation. Sridhar has setup and led design teams at many organizations. As an entrepreneur, he cofounded and ran an award winning big data technology product business.

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